diff --git a/ruma-common-macros/src/case.rs b/ruma-common-macros/src/case.rs
new file mode 100644
index 00000000..579ffd62
--- /dev/null
+++ b/ruma-common-macros/src/case.rs
@@ -0,0 +1,166 @@
+//! Code to convert the Rust-styled field/variant (e.g. `my_field`, `MyType`) to the
+//! case of the source (e.g. `my-field`, `MY_FIELD`).
+//!
+//! This is a minimally modified version of the same code [in serde].
+//!
+//! [serde]: https://github.com/serde-rs/serde/blame/a9f8ea0a1e8ba1206f8c28d96b924606847b85a9/serde_derive/src/internals/case.rs
+
+use std::str::FromStr;
+
+use self::RenameRule::*;
+
+/// The different possible ways to change case of fields in a struct, or variants in an enum.
+#[derive(Copy, Clone, PartialEq)]
+pub enum RenameRule {
+    /// Don't apply a default rename rule.
+    None,
+    /// Rename direct children to "lowercase" style.
+    LowerCase,
+    /// Rename direct children to "UPPERCASE" style.
+    Uppercase,
+    /// Rename direct children to "PascalCase" style, as typically used for
+    /// enum variants.
+    PascalCase,
+    /// Rename direct children to "camelCase" style.
+    CamelCase,
+    /// Rename direct children to "snake_case" style, as commonly used for
+    /// fields.
+    SnakeCase,
+    /// Rename direct children to "SCREAMING_SNAKE_CASE" style, as commonly
+    /// used for constants.
+    ScreamingSnakeCase,
+    /// Rename direct children to "kebab-case" style.
+    KebabCase,
+    /// Rename direct children to "SCREAMING-KEBAB-CASE" style.
+    ScreamingKebabCase,
+}
+
+impl RenameRule {
+    /// Apply a renaming rule to an enum variant, returning the version expected in the source.
+    pub fn apply_to_variant(&self, variant: &str) -> String {
+        match *self {
+            None | PascalCase => variant.to_owned(),
+            LowerCase => variant.to_ascii_lowercase(),
+            Uppercase => variant.to_ascii_uppercase(),
+            CamelCase => variant[..1].to_ascii_lowercase() + &variant[1..],
+            SnakeCase => {
+                let mut snake = String::new();
+                for (i, ch) in variant.char_indices() {
+                    if i > 0 && ch.is_uppercase() {
+                        snake.push('_');
+                    }
+                    snake.push(ch.to_ascii_lowercase());
+                }
+                snake
+            }
+            ScreamingSnakeCase => SnakeCase.apply_to_variant(variant).to_ascii_uppercase(),
+            KebabCase => SnakeCase.apply_to_variant(variant).replace('_', "-"),
+            ScreamingKebabCase => ScreamingSnakeCase.apply_to_variant(variant).replace('_', "-"),
+        }
+    }
+
+    /// Apply a renaming rule to a struct field, returning the version expected in the source.
+    #[allow(dead_code)]
+    pub fn apply_to_field(&self, field: &str) -> String {
+        match *self {
+            None | LowerCase | SnakeCase => field.to_owned(),
+            Uppercase => field.to_ascii_uppercase(),
+            PascalCase => {
+                let mut pascal = String::new();
+                let mut capitalize = true;
+                for ch in field.chars() {
+                    if ch == '_' {
+                        capitalize = true;
+                    } else if capitalize {
+                        pascal.push(ch.to_ascii_uppercase());
+                        capitalize = false;
+                    } else {
+                        pascal.push(ch);
+                    }
+                }
+                pascal
+            }
+            CamelCase => {
+                let pascal = PascalCase.apply_to_field(field);
+                pascal[..1].to_ascii_lowercase() + &pascal[1..]
+            }
+            ScreamingSnakeCase => field.to_ascii_uppercase(),
+            KebabCase => field.replace('_', "-"),
+            ScreamingKebabCase => ScreamingSnakeCase.apply_to_field(field).replace('_', "-"),
+        }
+    }
+}
+
+impl FromStr for RenameRule {
+    type Err = ();
+
+    fn from_str(rename_all_str: &str) -> Result<Self, Self::Err> {
+        match rename_all_str {
+            "lowercase" => Ok(LowerCase),
+            "UPPERCASE" => Ok(Uppercase),
+            "PascalCase" => Ok(PascalCase),
+            "camelCase" => Ok(CamelCase),
+            "snake_case" => Ok(SnakeCase),
+            "SCREAMING_SNAKE_CASE" => Ok(ScreamingSnakeCase),
+            "kebab-case" => Ok(KebabCase),
+            "SCREAMING-KEBAB-CASE" => Ok(ScreamingKebabCase),
+            _ => Err(()),
+        }
+    }
+}
+
+#[test]
+fn rename_variants() {
+    for &(original, lower, upper, camel, snake, screaming, kebab, screaming_kebab) in &[
+        ("Outcome", "outcome", "OUTCOME", "outcome", "outcome", "OUTCOME", "outcome", "OUTCOME"),
+        (
+            "VeryTasty",
+            "verytasty",
+            "VERYTASTY",
+            "veryTasty",
+            "very_tasty",
+            "VERY_TASTY",
+            "very-tasty",
+            "VERY-TASTY",
+        ),
+        ("A", "a", "A", "a", "a", "A", "a", "A"),
+        ("Z42", "z42", "Z42", "z42", "z42", "Z42", "z42", "Z42"),
+    ] {
+        assert_eq!(None.apply_to_variant(original), original);
+        assert_eq!(LowerCase.apply_to_variant(original), lower);
+        assert_eq!(Uppercase.apply_to_variant(original), upper);
+        assert_eq!(PascalCase.apply_to_variant(original), original);
+        assert_eq!(CamelCase.apply_to_variant(original), camel);
+        assert_eq!(SnakeCase.apply_to_variant(original), snake);
+        assert_eq!(ScreamingSnakeCase.apply_to_variant(original), screaming);
+        assert_eq!(KebabCase.apply_to_variant(original), kebab);
+        assert_eq!(ScreamingKebabCase.apply_to_variant(original), screaming_kebab);
+    }
+}
+
+#[test]
+fn rename_fields() {
+    for &(original, upper, pascal, camel, screaming, kebab, screaming_kebab) in &[
+        ("outcome", "OUTCOME", "Outcome", "outcome", "OUTCOME", "outcome", "OUTCOME"),
+        (
+            "very_tasty",
+            "VERY_TASTY",
+            "VeryTasty",
+            "veryTasty",
+            "VERY_TASTY",
+            "very-tasty",
+            "VERY-TASTY",
+        ),
+        ("a", "A", "A", "a", "A", "a", "A"),
+        ("z42", "Z42", "Z42", "z42", "Z42", "z42", "Z42"),
+    ] {
+        assert_eq!(None.apply_to_field(original), original);
+        assert_eq!(Uppercase.apply_to_field(original), upper);
+        assert_eq!(PascalCase.apply_to_field(original), pascal);
+        assert_eq!(CamelCase.apply_to_field(original), camel);
+        assert_eq!(SnakeCase.apply_to_field(original), original);
+        assert_eq!(ScreamingSnakeCase.apply_to_field(original), screaming);
+        assert_eq!(KebabCase.apply_to_field(original), kebab);
+        assert_eq!(ScreamingKebabCase.apply_to_field(original), screaming_kebab);
+    }
+}