diff --git a/ruma-events/src/room/message.rs b/ruma-events/src/room/message.rs
index 9f8baeb4..b9a7fe67 100644
--- a/ruma-events/src/room/message.rs
+++ b/ruma-events/src/room/message.rs
@@ -1,5 +1,7 @@
 //! Types for the *m.room.message* event.
 
+use std::fmt;
+
 use js_int::UInt;
 use ruma_events_macros::MessageEventContent;
 use ruma_identifiers::EventId;
@@ -287,6 +289,15 @@ pub enum MessageFormat {
     Custom(String),
 }
 
+impl fmt::Display for MessageFormat {
+    fn fmt(&self, f: &mut fmt::Formatter<'_>) -> fmt::Result {
+        match self {
+            Self::Html => f.write_str("org.matrix.custom.html"),
+            Self::Custom(fmt) => f.write_str(fmt),
+        }
+    }
+}
+
 /// Common message event content fields for message types that have separate plain-text and
 /// formatted representations.
 #[derive(Clone, Debug, Deserialize, Serialize)]