diff --git a/CHANGELOG.md b/CHANGELOG.md
index fe4295a1..c14b1f66 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -30,6 +30,7 @@ Improvements:
 * Add types for User-Interactive Authentication API: `r0::uiaa::{AuthFlow, UiaaInfo, UiaaResponse}`
 * Add missing serde attributes to `get_content_thumbnail` query parameters
 * Add missing `state` response field to `r0::message::get_message_events`
+* Normalize `serde_json` imports
 
 # 0.7.2
 
diff --git a/CONTRIBUTING.md b/CONTRIBUTING.md
index 6de82d34..3095dfbe 100644
--- a/CONTRIBUTING.md
+++ b/CONTRIBUTING.md
@@ -99,6 +99,23 @@ use std::convert::TryFrom;
 use std::fmt::{Debug, Display, Error as FmtError, Formatter};
 ```
 
+### Serde Imports
+
+When importing methods and types from `serde_json`, methods should be such as
+`serde_json::{from,to}_{slice,string,value,vec}` should be imported as
+`{from,to}_json_{slice,string,value,vec}`.
+
+For example:
+
+```rust
+use serde_json::{
+  from_value as from_json_value,
+  to_str as to_json_str,
+};
+```
+
+Also, `serde_json::Value` should be imported as `JsonValue`.
+
 ### Code Formatting and Linting
 
 Use `rustfmt` to format your code and `clippy` to lint your code. Before
diff --git a/src/error.rs b/src/error.rs
index 1fb19521..102467ce 100644
--- a/src/error.rs
+++ b/src/error.rs
@@ -4,6 +4,7 @@ use std::fmt::{self, Display, Formatter};
 
 use ruma_api::{error::ResponseDeserializationError, EndpointError};
 use serde::{Deserialize, Serialize};
+use serde_json::{from_slice as from_json_slice, to_vec as to_json_vec};
 use strum::{AsRefStr, Display, EnumString};
 
 /// An enum for the error kind. Items may contain additional information.
@@ -160,7 +161,7 @@ impl EndpointError for Error {
     fn try_from_response(
         response: http::Response<Vec<u8>>,
     ) -> Result<Self, ResponseDeserializationError> {
-        match serde_json::from_slice::<ErrorBody>(response.body()) {
+        match from_json_slice::<ErrorBody>(response.body()) {
             Ok(error_body) => Ok(error_body.into_error(response.status())),
             Err(de_error) => Err(ResponseDeserializationError::new(de_error, response)),
         }
@@ -206,7 +207,7 @@ impl From<Error> for http::Response<Vec<u8>> {
         http::Response::builder()
             .header(http::header::CONTENT_TYPE, "application/json")
             .status(error.status_code)
-            .body(serde_json::to_vec(&ErrorBody::from(error)).unwrap())
+            .body(to_json_vec(&ErrorBody::from(error)).unwrap())
             .unwrap()
     }
 }
diff --git a/src/r0/capabilities/get_capabilities.rs b/src/r0/capabilities/get_capabilities.rs
index d0d97cca..43f42ff0 100644
--- a/src/r0/capabilities/get_capabilities.rs
+++ b/src/r0/capabilities/get_capabilities.rs
@@ -2,7 +2,7 @@
 
 use ruma_api::ruma_api;
 use serde::{Deserialize, Serialize};
-use serde_json::Value;
+use serde_json::Value as JsonValue;
 use std::collections::BTreeMap;
 
 ruma_api! {
@@ -39,7 +39,7 @@ pub struct Capabilities {
     /// Any other custom capabilities that the server supports outside of the specification,
     /// labeled using the Java package naming convention and stored as arbitrary JSON values.
     #[serde(flatten)]
-    pub custom_capabilities: BTreeMap<String, Value>,
+    pub custom_capabilities: BTreeMap<String, JsonValue>,
 }
 
 /// Information about the m.change_password capability
diff --git a/src/r0/config/set_global_account_data.rs b/src/r0/config/set_global_account_data.rs
index 363f7f6d..adc202d4 100644
--- a/src/r0/config/set_global_account_data.rs
+++ b/src/r0/config/set_global_account_data.rs
@@ -2,7 +2,7 @@
 
 use ruma_api::ruma_api;
 use ruma_identifiers::UserId;
-use serde_json::Value;
+use serde_json::Value as JsonValue;
 
 ruma_api! {
     metadata {
@@ -17,7 +17,7 @@ ruma_api! {
     request {
         /// Arbitrary JSON to store as config data.
         #[ruma_api(body)]
-        pub data: Value,
+        pub data: JsonValue,
         /// The event type of the account_data to set.
         ///
         /// Custom types should be namespaced to avoid clashes.
diff --git a/src/r0/config/set_room_account_data.rs b/src/r0/config/set_room_account_data.rs
index 82cc64c4..ff2f78bf 100644
--- a/src/r0/config/set_room_account_data.rs
+++ b/src/r0/config/set_room_account_data.rs
@@ -2,7 +2,7 @@
 
 use ruma_api::ruma_api;
 use ruma_identifiers::{RoomId, UserId};
-use serde_json::Value;
+use serde_json::Value as JsonValue;
 
 ruma_api! {
     metadata {
@@ -17,7 +17,7 @@ ruma_api! {
     request {
         /// Arbitrary JSON to store as config data.
         #[ruma_api(body)]
-        pub data: Value,
+        pub data: JsonValue,
         /// The event type of the account_data to set.
         ///
         /// Custom types should be namespaced to avoid clashes.
diff --git a/src/r0/directory/get_public_rooms_filtered.rs b/src/r0/directory/get_public_rooms_filtered.rs
index 3deb6565..716df562 100644
--- a/src/r0/directory/get_public_rooms_filtered.rs
+++ b/src/r0/directory/get_public_rooms_filtered.rs
@@ -9,7 +9,8 @@ use serde::{
     ser::SerializeStruct,
     Deserialize, Deserializer, Serialize, Serializer,
 };
-use serde_json::Value;
+
+use serde_json::Value as JsonValue;
 
 use super::PublicRoomsChunk;
 
@@ -130,7 +131,7 @@ impl<'de> Visitor<'de> for RoomNetworkVisitor {
     {
         let mut include_all_networks = false;
         let mut third_party_instance_id = None;
-        while let Some((key, value)) = access.next_entry::<String, Value>()? {
+        while let Some((key, value)) = access.next_entry::<String, JsonValue>()? {
             match key.as_str() {
                 "include_all_networks" => {
                     include_all_networks = match value.as_bool() {
diff --git a/src/r0/filter.rs b/src/r0/filter.rs
index 2b8de854..21a1649e 100644
--- a/src/r0/filter.rs
+++ b/src/r0/filter.rs
@@ -305,14 +305,14 @@ impl<'de> Deserialize<'de> for LazyLoadOptions {
 
 #[cfg(test)]
 mod tests {
-    use serde_json::json;
+    use serde_json::{from_value as from_json_value, json, to_value as to_json_value};
 
     use super::LazyLoadOptions;
 
     #[test]
     fn test_serializing_disabled_lazy_load() {
         let lazy_load_options = LazyLoadOptions::Disabled;
-        assert_eq!(serde_json::to_value(lazy_load_options).unwrap(), json!({}));
+        assert_eq!(to_json_value(lazy_load_options).unwrap(), json!({}));
     }
 
     #[test]
@@ -321,7 +321,7 @@ mod tests {
             include_redundant_members: false,
         };
         assert_eq!(
-            serde_json::to_value(lazy_load_options).unwrap(),
+            to_json_value(lazy_load_options).unwrap(),
             json!({ "lazy_load_members": true })
         );
     }
@@ -332,7 +332,7 @@ mod tests {
             include_redundant_members: true,
         };
         assert_eq!(
-            serde_json::to_value(lazy_load_options).unwrap(),
+            to_json_value(lazy_load_options).unwrap(),
             json!({ "lazy_load_members": true, "include_redundant_members": true })
         );
     }
@@ -341,7 +341,7 @@ mod tests {
     fn test_deserializing_no_lazy_load() {
         let json = json!({});
         assert_eq!(
-            serde_json::from_value::<LazyLoadOptions>(json).unwrap(),
+            from_json_value::<LazyLoadOptions>(json).unwrap(),
             LazyLoadOptions::Disabled,
         );
     }
@@ -350,7 +350,7 @@ mod tests {
     fn test_deserializing_ignore_redundant_members_when_no_lazy_load() {
         let json = json!({ "include_redundant_members": true });
         assert_eq!(
-            serde_json::from_value::<LazyLoadOptions>(json).unwrap(),
+            from_json_value::<LazyLoadOptions>(json).unwrap(),
             LazyLoadOptions::Disabled,
         );
     }
diff --git a/src/r0/keys/claim_keys.rs b/src/r0/keys/claim_keys.rs
index 8a2d7cd2..d894d400 100644
--- a/src/r0/keys/claim_keys.rs
+++ b/src/r0/keys/claim_keys.rs
@@ -6,7 +6,7 @@ use std::time::Duration;
 
 use ruma_api::ruma_api;
 use ruma_identifiers::{DeviceId, UserId};
-use serde_json::Value;
+use serde_json::Value as JsonValue;
 
 use super::{AlgorithmAndDeviceId, KeyAlgorithm, OneTimeKey};
 
@@ -37,7 +37,7 @@ ruma_api! {
     response {
         /// If any remote homeservers could not be reached, they are recorded here.
         /// The names of the properties are the names of the unreachable servers.
-        pub failures: BTreeMap<String, Value>,
+        pub failures: BTreeMap<String, JsonValue>,
 
         /// One-time keys for the queried devices.
         pub one_time_keys: BTreeMap<UserId, BTreeMap<DeviceId, BTreeMap<AlgorithmAndDeviceId, OneTimeKey>>>,
diff --git a/src/r0/keys/get_keys.rs b/src/r0/keys/get_keys.rs
index 64032e30..74194f38 100644
--- a/src/r0/keys/get_keys.rs
+++ b/src/r0/keys/get_keys.rs
@@ -4,7 +4,7 @@ use std::{collections::BTreeMap, time::Duration};
 
 use ruma_api::ruma_api;
 use ruma_identifiers::{DeviceId, UserId};
-use serde_json::Value;
+use serde_json::Value as JsonValue;
 
 use super::DeviceKeys;
 
@@ -41,7 +41,7 @@ ruma_api! {
     response {
         /// If any remote homeservers could not be reached, they are recorded here.
         /// The names of the properties are the names of the unreachable servers.
-        pub failures: BTreeMap<String, Value>,
+        pub failures: BTreeMap<String, JsonValue>,
 
         /// Information on the queried devices.
         pub device_keys: BTreeMap<UserId, BTreeMap<DeviceId, DeviceKeys>>,
diff --git a/src/r0/media/get_media_preview.rs b/src/r0/media/get_media_preview.rs
index b517d21d..be407264 100644
--- a/src/r0/media/get_media_preview.rs
+++ b/src/r0/media/get_media_preview.rs
@@ -3,7 +3,7 @@
 use std::time::SystemTime;
 
 use ruma_api::ruma_api;
-use serde_json::Value;
+use serde_json::Value as JsonValue;
 
 ruma_api! {
     metadata {
@@ -31,7 +31,7 @@ ruma_api! {
         /// Differences from OpenGraph: the image size in bytes is added to the `matrix:image:size`
         /// field, and `og:image` returns the MXC URI to the image, if any.
         #[ruma_api(body)]
-        pub data: Option<Value>,
+        pub data: Option<JsonValue>,
     }
 
     error: crate::Error
diff --git a/src/r0/membership/invite_user.rs b/src/r0/membership/invite_user.rs
index 0d0de7bf..9febe0d7 100644
--- a/src/r0/membership/invite_user.rs
+++ b/src/r0/membership/invite_user.rs
@@ -51,14 +51,17 @@ pub enum InvitationRecipient {
 
 #[cfg(test)]
 mod tests {
+    use std::convert::TryFrom;
+
+    use ruma_identifiers::UserId;
+    use serde_json::{from_value as from_json_value, json};
+
     use super::InvitationRecipient;
     use crate::r0::{membership::Invite3pid, thirdparty::Medium};
-    use ruma_identifiers::UserId;
-    use std::convert::TryFrom;
     #[test]
     fn deserialize_invite_by_user_id() {
         let incoming =
-            serde_json::from_str::<InvitationRecipient>(r#" { "user_id": "@carl:example.org" } "#)
+            from_json_value::<InvitationRecipient>(json!({ "user_id": "@carl:example.org" }))
                 .unwrap();
         let user_id = UserId::try_from("@carl:example.org").unwrap();
         let recipient = InvitationRecipient::UserId { user_id };
@@ -67,16 +70,12 @@ mod tests {
 
     #[test]
     fn deserialize_invite_by_3pid() {
-        let incoming = serde_json::from_str::<InvitationRecipient>(
-            r#"
-                {
-                    "id_server": "example.org",
-                    "id_access_token": "abcdefghijklmnop",
-                    "medium": "email",
-                    "address": "carl@example.org"
-                }
-                "#,
-        )
+        let incoming = from_json_value::<InvitationRecipient>(json!({
+            "id_server": "example.org",
+            "id_access_token": "abcdefghijklmnop",
+            "medium": "email",
+            "address": "carl@example.org"
+        }))
         .unwrap();
         let recipient = InvitationRecipient::ThirdPartyId(Invite3pid {
             id_server: "example.org".to_string(),
diff --git a/src/r0/room/create_room.rs b/src/r0/room/create_room.rs
index c29cc996..89ca0dfd 100644
--- a/src/r0/room/create_room.rs
+++ b/src/r0/room/create_room.rs
@@ -4,7 +4,7 @@ use ruma_api::ruma_api;
 use ruma_events::{room::power_levels::PowerLevelsEventContent, EventJson};
 use ruma_identifiers::{RoomId, UserId};
 use serde::{Deserialize, Serialize};
-use serde_json::Value;
+use serde_json::Value as JsonValue;
 
 use super::Visibility;
 use crate::r0::membership::Invite3pid;
@@ -106,5 +106,5 @@ pub struct InitialStateEvent {
     /// `state_key` of the event to be sent.
     pub state_key: Option<String>,
     /// JSON content of the state event.
-    pub content: Value,
+    pub content: JsonValue,
 }
diff --git a/src/r0/session/get_login_types.rs b/src/r0/session/get_login_types.rs
index 8e323a08..a07da00c 100644
--- a/src/r0/session/get_login_types.rs
+++ b/src/r0/session/get_login_types.rs
@@ -37,12 +37,14 @@ pub enum LoginType {
 
 #[cfg(test)]
 mod tests {
+    use serde_json::{from_value as from_json_value, json};
+
     use super::LoginType;
 
     #[test]
     fn deserialize_login_type() {
         assert_eq!(
-            serde_json::from_str::<LoginType>(r#" {"type": "m.login.password"} "#).unwrap(),
+            from_json_value::<LoginType>(json!({ "type": "m.login.password" })).unwrap(),
             LoginType::Password,
         );
     }
diff --git a/src/r0/session/login.rs b/src/r0/session/login.rs
index 0028318f..f9444bf9 100644
--- a/src/r0/session/login.rs
+++ b/src/r0/session/login.rs
@@ -130,21 +130,17 @@ mod user_serde;
 mod tests {
     use std::convert::TryInto;
 
-    use serde_json::json;
+    use serde_json::{from_value as from_json_value, json, Value as JsonValue};
 
     use super::{LoginInfo, Medium, Request, UserInfo};
 
     #[test]
     fn deserialize_login_type() {
         assert_eq!(
-            serde_json::from_str::<LoginInfo>(
-                r#"
-                {
-                    "type": "m.login.password",
-                    "password": "ilovebananas"
-                }
-                "#,
-            )
+            from_json_value::<LoginInfo>(json!({
+                "type": "m.login.password",
+                "password": "ilovebananas"
+            }),)
             .unwrap(),
             LoginInfo::Password {
                 password: "ilovebananas".into()
@@ -152,14 +148,10 @@ mod tests {
         );
 
         assert_eq!(
-            serde_json::from_str::<LoginInfo>(
-                r#"
-                {
-                    "type": "m.login.token",
-                    "token": "1234567890abcdef"
-                }
-                "#,
-            )
+            from_json_value::<LoginInfo>(json!({
+                "type": "m.login.token",
+                "token": "1234567890abcdef"
+            }),)
             .unwrap(),
             LoginInfo::Token {
                 token: "1234567890abcdef".into()
@@ -170,16 +162,12 @@ mod tests {
     #[test]
     fn deserialize_user() {
         assert_eq!(
-            serde_json::from_str::<UserInfo>(
-                r#"
-                {
-                    "identifier": {
-                        "type": "m.id.user",
-                        "user": "cheeky_monkey"
-                    }
+            from_json_value::<UserInfo>(json!({
+                "identifier": {
+                    "type": "m.id.user",
+                    "user": "cheeky_monkey"
                 }
-                "#,
-            )
+            }))
             .unwrap(),
             UserInfo::MatrixId("cheeky_monkey".into())
         );
@@ -201,7 +189,7 @@ mod tests {
         .try_into()
         .unwrap();
 
-        let req_body_value: serde_json::Value = serde_json::from_slice(req.body()).unwrap();
+        let req_body_value: JsonValue = serde_json::from_slice(req.body()).unwrap();
         assert_eq!(
             req_body_value,
             json!({
diff --git a/src/r0/state/create_state_event_for_empty_key.rs b/src/r0/state/create_state_event_for_empty_key.rs
index e0c0decb..edee60d5 100644
--- a/src/r0/state/create_state_event_for_empty_key.rs
+++ b/src/r0/state/create_state_event_for_empty_key.rs
@@ -3,7 +3,7 @@
 use ruma_api::ruma_api;
 use ruma_events::EventType;
 use ruma_identifiers::{EventId, RoomId};
-use serde_json::Value;
+use serde_json::Value as JsonValue;
 
 ruma_api! {
     metadata {
@@ -24,7 +24,7 @@ ruma_api! {
         pub event_type: EventType,
         /// The event's content.
         #[ruma_api(body)]
-        pub data: Value,
+        pub data: JsonValue,
     }
 
     response {
diff --git a/src/r0/state/create_state_event_for_key.rs b/src/r0/state/create_state_event_for_key.rs
index d377cb98..c52d4915 100644
--- a/src/r0/state/create_state_event_for_key.rs
+++ b/src/r0/state/create_state_event_for_key.rs
@@ -3,7 +3,7 @@
 use ruma_api::ruma_api;
 use ruma_events::EventType;
 use ruma_identifiers::{EventId, RoomId};
-use serde_json::Value;
+use serde_json::Value as JsonValue;
 
 ruma_api! {
     metadata {
@@ -27,7 +27,7 @@ ruma_api! {
         pub state_key: String,
         /// The event's content.
         #[ruma_api(body)]
-        pub data: Value,
+        pub data: JsonValue,
     }
 
     response {
diff --git a/src/r0/state/get_state_events_for_empty_key.rs b/src/r0/state/get_state_events_for_empty_key.rs
index ae8a3619..30747c36 100644
--- a/src/r0/state/get_state_events_for_empty_key.rs
+++ b/src/r0/state/get_state_events_for_empty_key.rs
@@ -3,7 +3,7 @@
 use ruma_api::ruma_api;
 use ruma_events::EventType;
 use ruma_identifiers::RoomId;
-use serde_json::Value;
+use serde_json::Value as JsonValue;
 
 ruma_api! {
     metadata {
@@ -27,7 +27,7 @@ ruma_api! {
     response {
         /// The content of the state event.
         #[ruma_api(body)]
-        pub content: Value,
+        pub content: JsonValue,
     }
 
     error: crate::Error
diff --git a/src/r0/state/get_state_events_for_key.rs b/src/r0/state/get_state_events_for_key.rs
index 815980b3..5317be65 100644
--- a/src/r0/state/get_state_events_for_key.rs
+++ b/src/r0/state/get_state_events_for_key.rs
@@ -3,7 +3,7 @@
 use ruma_api::ruma_api;
 use ruma_events::EventType;
 use ruma_identifiers::RoomId;
-use serde_json::Value;
+use serde_json::Value as JsonValue;
 
 ruma_api! {
     metadata {
@@ -30,7 +30,7 @@ ruma_api! {
     response {
         /// The content of the state event.
         #[ruma_api(body)]
-        pub content: Value,
+        pub content: JsonValue,
     }
 
     error: crate::Error
diff --git a/src/r0/uiaa.rs b/src/r0/uiaa.rs
index bc6ac20b..3caa8afa 100644
--- a/src/r0/uiaa.rs
+++ b/src/r0/uiaa.rs
@@ -4,7 +4,7 @@ use std::collections::BTreeMap;
 
 use ruma_api::{error::ResponseDeserializationError, EndpointError};
 use serde::{Deserialize, Serialize};
-use serde_json::Value as JsonValue;
+use serde_json::{from_slice as from_json_slice, to_vec as to_json_vec, Value as JsonValue};
 
 use crate::error::{Error as MatrixError, ErrorBody};
 
@@ -85,7 +85,7 @@ impl EndpointError for UiaaResponse {
         response: http::Response<Vec<u8>>,
     ) -> Result<Self, ResponseDeserializationError> {
         if response.status() == http::StatusCode::UNAUTHORIZED {
-            if let Ok(authentication_info) = serde_json::from_slice::<UiaaInfo>(response.body()) {
+            if let Ok(authentication_info) = from_json_slice::<UiaaInfo>(response.body()) {
                 return Ok(UiaaResponse::AuthResponse(authentication_info));
             }
         }
@@ -100,7 +100,7 @@ impl From<UiaaResponse> for http::Response<Vec<u8>> {
             UiaaResponse::AuthResponse(authentication_info) => http::Response::builder()
                 .header(http::header::CONTENT_TYPE, "application/json")
                 .status(&http::StatusCode::UNAUTHORIZED)
-                .body(serde_json::to_vec(&authentication_info).unwrap())
+                .body(to_json_vec(&authentication_info).unwrap())
                 .unwrap(),
             UiaaResponse::MatrixError(error) => http::Response::from(error),
         }
@@ -113,7 +113,8 @@ mod tests {
 
     use ruma_api::EndpointError;
     use serde_json::{
-        from_value as from_json_value, json, to_value as to_json_value, Value as JsonValue,
+        from_slice as from_json_slice, from_value as from_json_value, json,
+        to_value as to_json_value, Value as JsonValue,
     };
 
     use super::{AuthData, AuthFlow, UiaaInfo, UiaaResponse};
@@ -286,7 +287,7 @@ mod tests {
             UiaaResponse::AuthResponse(uiaa_info.clone()).into();
 
         assert_eq!(
-            serde_json::from_slice::<UiaaInfo>(uiaa_response.body()).unwrap(),
+            from_json_slice::<UiaaInfo>(uiaa_response.body()).unwrap(),
             uiaa_info,
         );
         assert_eq!(